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Event Details
Secrets to a Successful Social Media Strategy
"If you don't know where you want to go, any road will take you there".
Social media has provided a platform to learn from your customers, build communities, generate awareness and promote evangelism. But many businesses start without a plan. The end result? Wasted time, missed opportunities and lacklustre communications.
In this webinar we'll get smart about social media.
You'll learn:
- What every business needs to know before participating in social media
- How to find where your customers live online and provide content that motivates & engages them
- The 10 key elements of a strategic plan
- How to convert conversations into sales
- How to set goals & measure success
Instruction will be 60 minutes followed by up to 30 minutes of Q&A.
Every registrant will be provided with a READY2SPARK social media plan worksheet and a list of social media policy resources to ensure your business' success after the workshop.
Note: If you are unable to attend the event live, you can still register, and receive a recording of the workshop and all worksheets when the webinar is complete.
Who should attend?
- You're an entrepreneur, small to medium sized business owner, marketing professional or sales manager
- You're already participating in social media but are not seeing results or are unsure if you're using it effectively
- You're thinking about participating in social media but are not sure how to get started
- You don't want to simply exist...you want to be exceptional
What some people have said about Lara's seminars:
"Wow! The webinar, Kickstart a Killer Blog in 7 Days, completely exceeded my expectations! The session was jam-packed full of valuable and forward-thinking recommendations to empower anyone to be a successful blogger. Lara has the innate ability to connect with her webinar attendees. Her content was intellectual and relevant and she answered my questions even before I knew I had them! As an added bonus, the take-away worksheets outlined an easy, step-by-step process to implement the lessons learned. I can’t wait to attend my next webinar with Lara!"
Stephanie Garbaczewski of Event Lounge about the Kickstart a Killer Blog in 7 Days webinar
"Once again, you knocked it out of the park! Your webinar was high energy and clearly articulated. It was the perfect blend of technical and creative, and you armed me with an arsenal of tools for managing every facet of my blog and online presence. I would wholeheartedly recommend your webinar for new or veteran bloggers alike. Your understanding of social media and branding is truly a great gift - thank you."
Carolyn Ray about the Kickstart a Killer Blog in 7 Days webinar
“Her strategic outlook to creative marketing is well honed from her years working alongside some of the best brand thinkers in the world, and this is combined with an intimate knowledge of events, theoretical, creative as well as practical. This unique combination of skills makes her a formidable talent in the event marketing industry. Her personal communication and presentation skills are beyond reproach. Lara oozes trust and likability, yet has the Intelligence, knowledge and practical experience to deliver. One of the best and one to watch for the future”
Richard Foulkes, Director – Imagination UK
“Lara was able to present how new web 2.0 technologies will change the world of live-marketing like no one else. Bringing her extensive marketing and social media knowledge together with outstanding presentation skills was truly impressive. We thought we knew it all. We were wrong.”
Colja Dams – CEO, VOK DAMS
"Lara has motivated me to look at how I use social media both personally and professionally and I know I will never understand digital culture the same way again.”
Christina Devald - Regional Catering Director, ARAMARK Higher Education
Hosted By
READY2SPARK
READY2SPARK helps creative SME businesses attract more customers through strategic marketing, branding & social media.
Lara McCulloch-Carter has been building great brands since 1994. A brand strategist for some of Canada's leading agencies, she has consulted Fortune 500 companies to small businesses. She is an international speaker, business educator and consultant. She authors the special event industry's highest ranked independent blog and is the editor for Event Solutions' Connections column. She founded the online community #eventprofs and has been honored with numerous industry awards for leadership.
For a full bio, visit the READY2SPARK website
